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Stand out from the Crowd – Tips to Write a Killer Insta Bio that is Funny and Engaging

Writing an Instagram bio may seem pretty straightforward. After all, you’re just describing your business in a few words, ain’t it? Wrong! A great, catchy Instagram bio requires plenty of thought and planning.

According to a study by the Missouri University of Science and Technology, it just takes two-tenths of a second for users to form an impression about your digital account. That’s less than the time it takes to snap your fingers!

Given that tight frame, it’s REALLY important for your business to create the right first impression.

In today’s guide, we walk you through the process of writing catchy Instagram bios that not only explain to visitors about what your business does but also gets them to click on the coveted “follow” button.

Tip #1: Name Matters

The first step in creating an Instagram bio is to ensure that the name field in the bio is the actual name of your business. If you’re creating a personal profile, then make sure that it refers to your real name and not your Instagram username.

People searching for you or your business will likely search for it using the name of your brand and not the Instagram username.

So, provide a consistent business name that helps people confirm that the profile actually belongs to you and not an impostor.

In this, the Insta user has mentioned the name of the business, “Bakeman Begins” on the start of the bio as well as the logo, creating consistency.


The Bottom lineConsistency is the key to a brand’s success. Spell your brand name the same way everywhere and let it be prominent.

Tip #2: Let the Digital World See You

Next, let’s focus on the profile picture, shall we? Whether you’re a blogger, small business, or a brand the profile pic of your Instagram profile works better when it’s a picture of you. No bland stock images, please!!

If you’re a bigger brand, and cannot have individual pictures, then a logo is a safe choice. Alternatively, you can try to get creative and include a collage of all the members of your team.

Come on; there’s no reason to be shy here! Show off yourselves and let people see who you are.


See a clean headshot likes this works best in creating the right first impression about you. This is crucial when you’re trying to grow your follower count.

Think of it like this way – you just commented on a photo someone posted. Others see you in their recent activity. If you don’t have a personal profile pic, they may assume that it’s a spam account. By including your pic in the profile, even if someone doesn’t recognize you instantly, they are likely to click on your pic and get to your profile. Once they land on your profile, if they see what they like, they’re sure going to follow you.

The Bottom line – Unless you’re a widely recognizable brand like Nike, Apple, change your profile pic into something more personal.

Now, coming to the actual description of your bio, here are a few tips to nail it right

#1: Remember the Kiss Rule

Keep it Short and Sweet. You have only two or at the most three sentences to pull in people and let them know, what you’re about.

Think of 3-5 words (yes words and not sentences) that describe your brand. If it’s a personal profile, these words should reflect who you are a person and what matters the most to you.


In our opinion, Salma Hayek manages to do this correctly and that too in a SINGLE line! Insane! The bio is short, tells us more about her and why she’s late to the game.

She could have simply said, “Salma Hayek, actor, award-winner, blah-blah.” But, who would remember that? With this one, she hit the perfect sweet spot.

Here’s another celebrity, who got it right.


Yes, that’s Kourtney from the Kardashian clan. She still manages to tell about her while promoting her app. That hella takes the cake on marketing genius.

If you think only celebrities could afford to sound sassy, Wrong! Check this one from regular people who don’t have millions of followers. But, with bios as cool as this I guess they are on the way to winning millions of Instagram likes.



These people get it right by saying what they’re about while dishing up a generous dose of sassiness on the side.

#2: Get People to Relate to You

We don’t mean you to get all mushy and pour your life’s story on your bio. Sorry, no one wants to see that. Save it for your personal blog.

What we mean here is that your BIO must make people feel something and connect with your brand emotionally.  You want them to read what you’ve written and feel, “yeah, that’s the person I would love to follow and see more of.”

Don’t make it all about your business or brand. At the end of the day, you need to build your online personality to stand out from the crowd. Add a bit of your quirks and likes to your bio and let your personality shine through.


#3: Emojis = YESSSS!!!

Emojis are a great way to break up the boring text. They draw the eyes of your readers. Emojis, in fact, make people read your bio to check out what those super cool tiny bits of graphics are doing there.

Simply, emojis are a great inclusion to your bio, because they are unexpected. In a world filled with marketing talk, business and other serious stuff, it’s great to see cute little emojis among lines of boring stuff.

Think about it. You rarely come across emojis in the corporate world. Why not have some fun using them and showing off the fun side of your business, brand or personal page?

Ultimately, you want all those reading your bio to follow you and keep those likes coming in. And, use your emojispeak to make it happen.


Here, the “trophy” emoji establishes the baker as an authority in her field.


The page of “Bazelwings” a portal that explains scientific concepts through YouTube videos makes smart of use emojis to describe what they do and what they love.

#4: Make the Information Easy to Read

There are two ways to achieve this. One,

Change the Font of your Bio

While this one is not as popular as it was a few years ago, it’s a great way to stand out from the crowd and win followers. Textizer is a great app that lets you play around with fonts for Instagram and other social media apps.

Or, Add line breaks

Alternatively, adding line breaks is another great way to make the information you display on your app more palatable and easy to consume. To add line breaks, simply press the “Return” (Enter key) button while typing your bio on the website of Instagram.

Keep in mind that line breaks and font changes appear only on the mobile version of Insta and not on the desktop.

#5: Don’t forget the CTA

Including a CTA (Call-to-Action) either a link to a particular product you’re promoting, your email address, your mobile app, or your latest blog post is a great way to boost engagement rates.


Checklist for a Great Insta Bio

A good insta bio is one that gets users to click on the follow button and earn comments on your posts. Here are a few points to keep in mind, while drafting yours.

  • Explain who you are and what you do in short, crisp words
  • Target your audience with carefully chosen keywords
  • Provide links to your website, blog or LinkedIn page
  • Let it reflect your personality
  • Above all, keep it light with a dash of funny

Final Thoughts

While it’s essential to convey the essence of your brand and promote your stuff, remember that the Instagram bio is a fairly light-hearted medium. It’s a great space to show off your humorous side.

So, try not to get too stuck crafting a formal bio.

These are just a few of the ways how brands and social media influencers are using to craft one-of-a-kind bios.

You can either take a few ideas from here or blaze your own path. It’s all up to you.

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